This manual aims to equip human rights activists around the world with essential tools to campaign more effectively for freedom of expression and press freedom. The 120-page manual provides a toolbox of tips, best practice case studies, and resources for campaigning. It showcases a variety of campaign tools, including investigative missions, coalition-building, legal advocacy, and Internet-based actions, such as blogging, e-mail protest letters, and SMS text messaging. It also gives activists important tools for mounting campaign strategies and doing power analyses of their local situations.